Doral Shop, Miami︎︎︎
Warby Parker
AD Matt Singer
USA, 2026 ︎︎︎ Miami
Warby Parker invited me to create a bespoke series of 17 illustrations for its new store in Doral, Miami.
The project includes 17 custom panels in two formats (70 × 50 cm and 140 × 50 cm), designed specifically for the store's eyewear displays. Inspired by Warby Parker's visual identity, the illustrations explore themes such as books, reading and eyewear, while incorporating subtle references to Miami's relaxed atmosphere.
One of the project's main challenges was adapting my visual language to a well-defined creative brief while maintaining my own graphic language. The result is a collection of illustrations that becomes an integral part of the store's interior, accompanying visitors throughout the space.
The project includes 17 custom panels in two formats (70 × 50 cm and 140 × 50 cm), designed specifically for the store's eyewear displays. Inspired by Warby Parker's visual identity, the illustrations explore themes such as books, reading and eyewear, while incorporating subtle references to Miami's relaxed atmosphere.
One of the project's main challenges was adapting my visual language to a well-defined creative brief while maintaining my own graphic language. The result is a collection of illustrations that becomes an integral part of the store's interior, accompanying visitors throughout the space.